LEXUS
RC-F
LEXUS
RC-F
PROJECT TITLE
This is Heart Racing
PROJECT TITLE
This is Heart Racing
PROJECT TITLE
This is Heart Racing
DESCRIPTION
To prove there's nothing dull about driving a Lexus we created the worlds first bioluminescent car with a heartbeat.
DESCRIPTION
To prove there's nothing dull about driving a Lexus we created the worlds first bioluminescent car with a heartbeat.
DESCRIPTION
To prove there's nothing dull about driving a Lexus we created the worlds first bioluminescent car with a heartbeat.
DAIICHI (THE BIG ONE)
DAIICHI (THE BIG ONE)
THE VISUALISATION
THE VISUALISATION
BIOLUMINESCENT PAINT
BIOLUMINESCENT PAINT
CASE STUDY
CASE STUDY
THE WORLDS FIRST CAR
WITH A HEART BEAT
THE WORLDS FIRST CAR
WITH A HEART BEAT
AGENCY
M&C Saatchi
AGENCY
M&C Saatchi
AGENCY
M&C Saatchi
MY CREW
Chris Cheeseman
Chris Little
Nev Fordyce
Roger Chapman
+++
MY CREW
Chris Cheeseman
Chris Little
Nev Fordyce
Roger Chapman
+++
THE TEAM
Chris Cheeseman
Chris Little
Nev Fordyce
Roger Chapman
+++
PERFORMANCE
The act earned over 110 Million dollars of reach
across 30 countries. The creative won a Wood
Pencil, a few more at AWARD, Spikes and One Show
and a Bronze at Cannes.
PERFORMANCE
The act earned over 110 Million dollars of reach across 30 countries. The creative won a Wood Pencil, a few more at AWARD, Spikes and One Show
and a Bronze at Cannes.
PERFORMANCE
The act earned over 110 Million dollars of reach
across 30 countries. The creative won a Wood
Pencil, a few more at AWARD, Spikes and One Show
and a Bronze at Cannes.
PERFORMANCE
The act earned over 110 Million dollars of reach
across 30 countries. The creative won a Wood
Pencil, a few more at AWARD, Spikes and One Show
and a Bronze at Cannes.
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STEVE HANZIC
Creative Director
STEVE HANZIC
Creative Director
SITE BUILD
2025
SITE BUILD
2025
COPYRIGHT
You know the gist
COPYRIGHT
You know the gist
