AMAZON
AMAZON
PROJECT TITLE
Easy AZ
PROJECT TITLE
Easy AZ
PROJECT TITLE
Easy AZ
DESCRIPTION
A brand platform to localise and re-launch the ecommerce juggernaut in Australia.
DESCRIPTION
A brand platform to localise and re-launch the ecommerce juggernaut in Australia.
DESCRIPTION
A brand platform to localise and re-launch the ecommerce juggernaut in Australia.
A SILENT CAMPAIGN SNAPSHOT
A SILENT CAMPAIGN SNAPSHOT






SHIFTING FOCUS FROM RANGE TO EASE
SHIFTING FOCUS FROM RANGE TO EASE






MOVING FROM BIG-AS TO AUSSIE-AS
MOVING FROM BIG-AS TO AUSSIE-AS


HUNDREDS OF EXECUTIONS. EASY AZ.
HUNDREDS OF EXECUTIONS.
EASY AZ.
HUNDREDS OF EXECUTIONS. EASY AZ.
AGENCY
TBWA
AGENCY
TBWA
MY CREW
Andy DiLallo
Nev Fordyce
Andrew Torrisi
Chloe Saintilan
PERFORMANCE
Amazon became an Aussie household name
almost overnight. Almost.
PERFORMANCE
Amazon became an
Aussie household name
almost overnight. Almost.
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STEVE HANZIC
Creative Director
STEVE HANZIC
Creative Director
SITE BUILD
2025
SITE BUILD
2025
COPYRIGHT
You know the gist
COPYRIGHT
You know the gist







