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I'VE MADE STUFF FOR the likes of YAMAHA, Google, SHERIDAN, OPTUS, FOXTEL, AMAZON AND MANY MORE.

A FEW OF MY FAVES

I know you shouldn't play favourites. So, let's just say I like "these case studies" and "not these case studies" all the same.

THE WAY

STEP 1

Listen and learn

Pretty obvious way to start, but worth calling out. I like to be like sponge, absorb as much as I can, but not too much - just enough to be able to simplify the problem.

STEP 2

Insight & Idea

Advertising, branding, designing, whatever, there are two musts, to make people care – have a human truth, if you want them to notice as well – have an idea to go with it.

STEP 3

Execute

How many ways are there to slice an onion? who knows but I like to explore as many as possible. Staying high level at this stage – gotta keep you eyes from watering too early.

STEP 4

Pitch

The one thing I never underplay is the presentation. Nothing worse than laying a great idea to rest because you sold it wrong. Putting a bow on steps 1 -3 and pitching it is my specialty.

STEP 5

Craft & Optimise

A bought idea is just the beginning, next is the waltz of getting it to market as good as intended. To me nothing is set until it works, I believe in monitoring and refining till we're off to the Effies.

EXPERIENCE

Creative Director

X15 Ventures

2022 - Currently

Creative Director

Freelance

2019 – Currently

Creative Director

TBWA Sydney

2017 - 2019

ACD

M&C Saatchi

2015 – 2017

Design Director

M&C Saatchi

2013 – 2015